We recently recorded a series of music videos for California Condor, following their request for a modern look while also maintaining the aesthetic of the early 2000s. Our team worked closely with the client to create visually stunning and cohesive music videos that accurately reflected their unique style and personality while also paying homage to the era of the early 2000s.
Our approach to art direction in these music videos was all about finding the perfect balance between modern and retro. We utilized a range of modern techniques and equipment to create visually striking music videos that captured the essence of the client’s music and style, while also incorporating elements that were reminiscent of the early 2000s aesthetic.